Vita Phill

A natural chlorophyll spray needed a site that explains a new product simply and makes it look as fresh as a leaf after rain.

Explain an innovation at a glance

Vita Phill is a natural spray based on an active form of chlorophyll, with no sugar, alcohol or preservatives.

A new product has no habits to rely on. The site had to explain what it is, what is inside and who it is for, and bring buyers to the store in a few scrolls.

Idea

• Green as the product Fresh leaves, dew and cells show chlorophyll at work.
• Clean facts What the spray does not contain is shown right under the headline.
• Ingredients as a story Mint, eucalyptus and chlorophyll each get their own illustrated moment.
• Buy in one tap A gradient buy button and a clear place to find it in the menu.

A fresh start for a new product

The site introduces the spray the way the product works: gently and clearly, with every answer a buyer needs on one page.