Chabad City

Jewish life in the heart of the capital: a community site that feels as bright and modern as the city around it.

Bring an old tradition to a new city

Chabad City is a Jewish community in the business district of the capital, with weekly lessons, events, Shabbat and help for those who need it.

The site had to speak to young professionals who pass these towers every day: show that the community is close and alive, keep candle lighting times at hand and make it easy to support the community.

Idea

• Letters as towers Huge gradient letters stand next to the skyscrapers of the business district.
• Night city colors Electric blue and violet on deep night black.
• Time for Shabbat Candle lighting and havdalah times sit in the header next to both calendars.
• Three languages The site speaks Russian, English and Hebrew.

A community in the skyline

The site places the community right in the rhythm of the city and gives every visitor a reason to come to a lesson, an event or a Shabbat dinner.