APMG Parts

An auto parts wholesaler in Dubai with spare parts from Japan and South Korea needed a site that makes a huge range feel easy to enter.

Make a warehouse look inviting

APMG supplies spare parts for Japanese and Korean cars from Dubai to buyers around the world.

The site had to show the size of the range, tell the story of the company in a few slides and lead wholesale buyers to log in or register.

Idea

• The engine up close A full-screen shot of an engine bay shows what the business is about.
• Clean blue and white One bright blue on white keeps the technical content light.
• A story in four slides The first screen moves in chapters, counted like a catalog.
• Login in sight Login and registration sit in the header, in English and Russian.

A parts catalog with a face

The site gave the wholesaler a clear, confident presence online and a direct road from the first screen to registration. Three years later we came back to APMG with a new corporate concept.