APMG Corporate Site

A transnational parts supplier with 50 million SKUs needed a site that feels as big as its warehouse. So we built a city out of auto parts.

Make the scale visible in the first seconds

APMG supplies original and aftermarket auto parts wholesale from its hub in Dubai Logistics City: more than 50 million SKUs, over 200 suppliers, production partners in South Korea, Taiwan, Malaysia and India, and buyers all over the world.

For a wholesaler, a website is often just a login to a price list. APMG needed the opposite: a site that lets a buyer on another continent feel the size, order and reliability of the business at first glance, and then leads them straight to registration.

Idea

• A city built from parts Engines, discs and springs stack up into skyscrapers: the assortment becomes a skyline.
• Everything is on the move A highway of light, a plane, a container ship: every scene is about parts on their way to the client.
• White and one signal colour Clean white space and a single cyan, like a technical drawing: calm, precise, trustworthy.
• One road to registration However the visitor moves through the story, it ends at the form for wholesale buyers.

A sales tool, not a brochure

The new apm.group explains a complex wholesale business in a single scroll and leads every visitor to registration. Launched in 2024 in English and Russian.